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From TikTok to Instagram Stories to YouTube, video has undeniably become an essential tool for marketing your business. In fact, in an independent study performed by Lemonlight, 94% of people said that watching a video has helped them make a purchasing decision at least once.

A variety of free video editing software can let you edit your video right on your favorite mobile device. To help you choose the tool that's right for you, we created this list of the 15best video editing apps that are free or have paid versions that add value and are user friendly.

The 15 best video editing apps

1. Quick
2. Adobe Premiere Rush
3. Splice
4. InShot
5. KineMaster
6. iMovie
7. WeVideo
8. PicPlayPost
9. Vimeo Create
10. FilmoreGo
11. Movavi Clips
12. LumaFusion
13. Filmmaker Pro
14. ActionDirector
15. Clipchamp

1. Quik

Best for automated quick editing

Source: Quik

From the makers of the action camera GoPro, Quik is an app that was designed to edit video on the go. Simply capture your video, edit, and post. Quik makes it easy by searching your footage to find the best moments, automatically editing clips and adding transitions. You can also edit your footage manually if you want more control over the process.

Features include:

• Ability to add photos
• Ability to create time-lapse sequences
• Access to 100-plus free songs
• Automatically syncs videos to music
• Artificial Intelligence (AI) editing assistance
• Wide variety of text fonts and emojis

Cons:

• Users report that Quik can have glitches at times
• Editing features aren't as robust as other options

Available for: iOS and Android

Price: Quik offers a free basic plan. Users can upgrade to GoPro Plus, which offers a larger music library and premium support, for $4.99 per month, with a 30-day free trial.

2. Adobe Premiere Rush

Best for simplified mobile video editing

Source: Adobe

Adobe Premiere Rush is a video-editing app with two modes. A fully automated mode trims and transforms clips in minutes on your smartphone or tablet, allowing you to post immediately.

A customized mode lets you take more time to add personal touches, such as special overlay designs and sound effects. Adobe Premiere Rush also has a built-in music library to add a soundtrack.

Features include:

• Drag and drop clips and photos
• Adjustable exposure, lighting, and sound levels
• Auto mix music volume during dialogue
• Adobe Creative Cloud support
• Syncs with other Adobe products

Cons:

• No vertical editing ability, which is important for portrait mode
• Users report that the automated editing is poor quality

Available for: iOS and Android

Price: Basic plan is free. Users can upgrade to Adobe Premiere Pro for $20.99 per month, which includes cinematic color tools, flexibility with camera formats, video tutorials, and sound refinement.

3. Splice

Best for combining multiple clips

Source: Splice

If you're new to editing, Splice simplifies the process by offering an intuitive interface. As its name suggests, this tool helps you splice together clips to create a cohesive video with customizable transitions. The built-in music library makes adding a soundtrack easy. And Splice has high Apple Store ratings, which means users find it valuable.

Features include:

• Trim and crop footage
• Special effects, including animation
• Choice of title and transition styles
• A free music and sound library
• Sync your video to the beat of your soundtrack

Cons:

• Only available on iOS devices
• Users report that it crashes often

Available for: iOS

Price: Free.

 4. InShot

Best for no-frills editing for Instagram Stories

Source: App Store

If you want a simple video editor for creating Instagram Stories, InShot is an all-in-one tool. Easily trim your clips, change the speed of your footage, and add filters. You can also rotate footage, a feature not all editing apps provide. Highly rated on Google Play, this app is a popular choice.

Features include:

• Music, effects, and voice-over narrations
• Text and emoji overlays
• Video effects
• Easily share videos
• Blur the background

Cons:

• The free version includes ads and a watermark.
• Users report that trimming videos on your smartphone can be tricky

Available for: iOS and Android

Price: Basic plan is free. InShot also offers in-app purchases.

5. KineMaster

Best for advanced video creators

If you're ready to move up to professional features, KineMaster offers a video-editing app that is more robust than some of the others. This tool allows you to edit frame by frame, for the most detailed results.

Dial in to adjust color, brightness, and video speed. You can also use up to 10 layers on your video, including animation effects and handwriting. While this tool offers maximum power, its intuitive interface makes it easy to use.

Features include:

• More flexibility than other video-editing apps
• Special effects and music
• Backup and sharing abilities to keep projects safe
• Green-screen support
• Instant preview options

Cons:

• Free version includes watermark
• Users report issues with exporting videos

Available for: iOS and Android

Price: Basic plan is free. Users can upgrade to the Pro Edition for $4.99 per month.

6. iMovie

Best for beginner iPhone and iPad video users

Source: App Store

Apple users who are new to video creation and editing should consider starting with iMovie, an intuitive drag-and-drop interface that's easy to use. Quickly trim video clips, add music, and record voiceover. iMovie comes preloaded on most iOS devices, which means you can get started right away.

Features include:

• 4K resolution for cinema quality
• Video effects and filters
• Music, voiceovers, titles, and photos
• TV- and movie-style templates
• Green-screen capabilities

Cons:

• Limited features might frustrate experienced editors
• Only available on Apple devices

Available for: iOS

Price: Free.

7. WeVideo

Best for collaborative video creation

Source: WeVideo

For video creators who want more editing functions, WeVideo offers all of the basic editing and then some. Trim clips, apply filters, and add music, text, transitions, and video effects. The app also offers premium plans with advanced features, such as a library with commercially licensed music and up to 4K resolution.

Features include:

• Edit on any connected device
• Easy-to-use interface
• 1 GB of cloud storage for free plan
• Choice of editing modes

Cons:

• Free version has limited functionality
• Free version has watermarked videos

Available for: iOS and Android

Price: Basic plan is free. Users can choose upgraded plans that start at $4.99 per month for access to a greater choice of royalty-free video clips, images, and music.

8. PicPlayPost

Best for sharing photos in video format

Source: App Store

If you want to create video from pictures, PicPlayPost is an easy-to-use app that lets you create automated slideshows and collages. Combine up to 365 photos, videos, and GIFs, and then upload a voiceover to explain the action or a soundtrack. You can also add custom watermarks and branded logos, as well as custom backgrounds.

Features include:

• MP4 audio
• Customizable video output
• The frame ratio for Instagram Stories
• Adjustable video speed
• Split-screen transitions
• How-to videos to help you get started

Cons:

• Very basic editing; advanced features come with the paid upgrade
• Limited music and fonts

Available for: iOS and Android

Price: Basic plan is free, with in-app purchases available.

 9. Vimeo Create

Best for professional-looking videos fast

Source: App Store

If you want a free online video editor, Vimeo Create uses AI to automatically turn your existing product images and text into polished videos. Just answer a few questions about your product, add your footage and logo, and choose style customizations—Vimeo Create then automatically edits and makes your video. It even makes suggestions for colors, themes, music, and fonts (though you can also choose your own).

Vimeo is a popular video software solution with over 200 million users. Plus the app connects directly to your Shopify store so you can publish your videos to your storefront, social media profiles, and other marketing assets.

Features include:

• More than 1,000 templates to choose from
• Brand your video with custom colors and logos
• Professional auto-editing ability
• Ability to share videos across marketing channels

Cons:

• Access to unlimited stock footage and commercially licensed music available only with upgraded subscription
• Certain templates and editing options available only with upgrade

Available for: iOS and Android

Price: Free. Plus, Pro, and Business subscriptions start at $7 per month and offer access to a wider range of editing tools and templates. Vimeo Create's free software is available online, no download required.

10. FilmoraGo

Best for adding text, themes, and overlays to customize your videos

Source: App Store

If you want a free video-editing app for creating Instagram Stories, FilmoraGo is a comprehensive tool that covers all of your basic needs. Add music from its built-in library or use your own music. FilmoraGo also lets you add overlay themes, text and titles, and elements.

Features include:

• Easily trim or split the video clip
• Rotate and crop the video to match the ratio needed
• Adjust the speed to play in slow motion or time lapse
• Add voiceover or audio tracks
• No limits or watermark

Cons:

• Advanced features, like green screen, are available only on its desktop app
• Users report that it's not as intuitive to use as other editing apps

Available for: iOS and Android

Price: Free.

11. Movavi Clips

Best for beginning video editors

Source: App Store

If you're new to video editing but still want to create high-quality videos, Movavi Clips is a great mobile app to start with. Movavi Clips is a free video editor that makes the learning curve to the editing process seem easy. What's more, the free version gives you access to all of the basic video editing tools you'll need as a beginner.

Features:

• User friendly and simple interface
• Sticker and text overlay
• Speed up and slow down video
• Can choose aspect ratio of video output

Cons:

• Watermark on videos made with free version of app
• Lots of advanced features only available with desktop version

Available for: iOS and Android

Price: Free, paid plans start at $2.49 per month (for any new features and removal of Movavi watermark).

12. LumaFusion

Best for mobile journalists, filmmakers, and professional video producers

Source: App Store

LumaFusion is a powerful video editing app that gives you advanced tools. There isn't a "pro" version or subscriptions or extra costs—it's a one-time purchase and you get everything you need to make professional videos.

LumaFusion does have one or two extras you can purchase, like Frame.io integration and Final Cut Pro video file exports, but that's it. Everything else is included.

Features:

• Multitrack editor (up to six audio and video tracks)
• Can use preset transitions or make your own
• Add markers with notes to your timeline
• Keyframe audio levels, panning, and EQ
• Powerful color correction tools
• Layer effects; green screen, luma and chroma keys, blurs, styles, and colors

Cons:

• Best if used on an iPad
• No free trials or version
• Not available for Android

Available for: iOS

Price: $30.

13. Filmmaker Pro

Best for expert filmmakers

Source: App Store

Filmmaker Pro's free video editing app is great if you make a lot of videos. It allows you to create and manage an unlimited number of projects, so it's perfect for the budding TikTok or Instagram star that wants to create daily content.

Features:

• Supports 4K video
• Can create and manage unlimited number of projects
• Auto save
• Picture-in-picture video, photo, and GIF
• Sound effects collection
• Motion tracking

Cons:

• Only available for iOS
• No refunds for unused portion of subscription once you purchase it
• Free version leaves watermarks on your videos

Available for: iOS

Price: Free. Premium monthly is $7.99 per month or $35.99 per year.

14. ActionDirector

Best for action videos

Source: App Store

ActionDirector is a video editing app geared toward creating action videos created by CyberLink. With features like 4K uploads and being able to edit and filter 360-degree videos, it's perfect for making those epic surfing and skydiving clips.

ActionDirector also has a lot of great presets that help make the most out of the videos you capture, no matter how shaky or dark they may be.

Features:

• Create 4K videos
• Lens correction
• Video stabilization
• Photo editing tools
• Add and mix your own tracks to create your own background music
• 360-degree video uploads

Cons:

• Free trial is very limited
• Pricey for an app

Available for: iOS and Android

Price: Free trial, then $49.99.

15. Clipchamp

Best for cloud storage capabilities

Source: App Store

When you're editing videos using mobile devices, storage can be a real issue. So finding a video editor like Clipchamp that's designed to integrate with cloud solutions can solve a lot of problems.

Clipchamp also has a pretty good free version of its software, which supports features like green screens and screen recordings. You can create professional quality videos using just the free version of Clipchamp.

Features:

• Color balancing
• Works with cloud storage
• Multilayer video editing
• Supports screen recordings and green screens in free version

Cons:

• Non-free versions are expensive
• Only available for iOS

Available for: iOS

Price: Free, then $39.99 per month.

And … action!

Video content is unquestionably engaging, which is why it dominates social media. While it used to feel prohibitively expensive to film and edit, today all you need is a smartphone, an app, and a sense of adventure.

Video editing software for desktop and mobile have evened the playing field for small-business owners with modest marketing budgets. Now is the best time there's ever been to create, polish, and distribute video content to your audience.

So grab your phone, download one of these editing apps, and press Record. You never know whether your business will create the next viral video.

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Video editing apps FAQ

What is the best app for video editing?

One of the best apps for video editing on mobile is Kinemaster.

Which is the best video editing app for free?

Most video editing apps offer free versions of their apps, but they come with limitations. iMovie and Splice are free, but are best for basic editing needs.

What app do TikTokers use to edit their videos?

• Quik
• InShot
• iMovie
• FilmoraGo
• Movavi Clips
• ActionDirector
• Filmmaker Pro

Which app do YouTubers use to edit videos?

If you're looking to create more creative content, LumaFusion is a great video editing app that will let you create professional looking videos. However, if you're just looking to edit together a video blog, something more basic like iMovie or Filmmaker Pro might be best for you.

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Source: https://www.shopify.com/blog/video-editing-apps

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